Privacy Policy

STR by Loopstr ("STR") is the campaign management tool of Loopstr Agency, an influencer marketing agency based in France. It is used to run campaigns between the agency, the creators it works with and its brand clients. Accounts are created by invitation only.

Data we process

• Account: name, email address, role (agency, creator, brand).
• Campaigns: briefs, scripts, uploaded videos and files, deadlines, comments.
• Billing: information needed to pay creators and invoice brands.
• Connected social accounts (Instagram, TikTok), only when a person connects their own account: account ID and username or display name, avatar, account type, number of followers, likes and posts, and for their recent posts the related statistics (views, reach, likes, comments, shares, saves, average watch time).

Why we use it

• To measure the performance of posts made for campaigns and report it to the brand.
• To show each creator their own statistics and what works best for them.
• To quote prices consistent with the account's real audience.

We never post, comment or send messages on behalf of a connected account: access is read-only. We do not sell or rent any data and we do not use it for advertising.

Who can access it

The Loopstr Agency team. A creator sees their own data. A brand only sees the statistics of the posts made for its campaign. Data is hosted by our technical providers (Supabase for the database, Vercel for hosting), who process it on our behalf.

Security and retention

Social network access tokens are encrypted (AES-256) and never leave our servers. Data from a connected account is kept while the connection is active and deleted no later than 30 days after disconnection or a deletion request.

Your rights

Under the GDPR you can request access to, correction or deletion of your data, or object to its processing, by writing to hello@loopstr.fr. You can also lodge a complaint with the CNIL (French data protection authority). To remove a social network's access, see Data deletion.